What is a Pitch Deck?

What is a Pitch Deck?

Introduction:

Welcome to Slidey Pitch Deck Guide. Have you ever made a slideshow to share a cool idea with your friends? That's kind of what a pitch deck is. Over the years, we've helped countless startup founders navigate fundraising and seen our fair share of pitch decks. It's a simple way to show your idea to people who might help you, like investors. We're a pitch deck design agency, and we've helped lots of people explain their ideas with these pitch decks. In this article, I'll explain what a pitch deck is and share what we think makes the perfect one, all in easy-to-understand words.

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What is a Pitch Deck?

A pitch deck is like a picture book about your big idea. It is usually made using PowerPoint, Keynote, or Google Slides. The goal of a pitch deck is to attract investment by showing the future growth of your business. It tells a story about the problem you're solving and how your solution stands out.

• The Problem Slide explains the challenge your target audience faces.
• The Solution Slide shows how your idea fixes that challenge in a unique way.
• It tells what opportunity you're chasing and what product or service you offer.
• It also covers who you're competing against, your numbers, and your team.

It helps investors see why your approach is special. Usually, it's about 12 to 15 slides long, but that can change. You can share it by email, in meetings, or during demo days. Nevertheless, your idea deserves the spotlight.

Connect with our pitch deck experts and let’s create a presentation that makes investors sit up and take notice.

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The Ideal Pitch Deck Structure

The ideal pitch deck has a clear structure that guides your audience through your story.

1. Cover Slide
2. Problem Slide
3. Solution Slide
4. How-it-Works Slide
5. Market Opportunity
6. Business Model
7. Traction & Milestones
8. Marketing & Go-to-Market Strategy
9. Competition & Differentiation
10. The Team
11. Financials
12. Funding Ask

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Types of Pitch Deck

As pitch deck experts, we've seen it all and know what works when it comes to impressing investors. Here are some common types of investor pitch decks:

• Teaser Pitch Deck: A super short overview meant to spark interest. It usually has just a few slides and leaves your audience wanting to learn more.
• Elevator Pitch Deck: A quick snapshot you can share in the time it takes to ride an elevator. It packs the essence of your idea into a minute or two.
• Demo Day Pitch Deck: Used when you're presenting at an event, this deck is more visual and engaging. It shows off your product, traction, and key metrics in a way that's both fun and informative.
• Full Investor Pitch Deck: The detailed version you use in one-on-one meetings. It covers everything from the problem and solution to market opportunity, team, traction, and financials.

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The Fundraising Stages

• Pre-Seed: This is the very beginning when you’re just testing out your idea. It’s often about using your own savings or getting help from friends and family to build a basic concept or prototype.
• Seed Stage: Now you're ready to move beyond just an idea. You use this stage to build a workable product, get some early feedback, and show that your concept has potential.
• Series A: At this point, you've proved that your idea works in the real world. Investors are looking for clear growth and a plan to expand your product or service. It's all about scaling up.
• Series B: Here, your business is growing steadily. You need more funds to reach new markets, improve operations, and boost revenue. Investors expect solid results and detailed plans for expansion.
• Bridge or Pre-Series: Sometimes, you need a quick boost of funds to keep things moving until your next big round. This stage is all about keeping your momentum going while you prepare for larger investments.

Thanks for sticking with us through this guide on pitch decks. We hope you now have a clear picture of what a pitch deck is, how to structure one, and how to tailor it for different fundraising stages. Remember, your pitch deck is your story, so keep it genuine and easy to follow. If you ever need help or just want to chat about your ideas, we're here for you. Let's work together to bring your vision to life!

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